From: owner-idealcopy-digest@smoe.org (idealcopy-digest) To: idealcopy-digest@smoe.org Subject: idealcopy-digest V1 #11 Reply-To: idealcopy@smoe.org Sender: owner-idealcopy-digest@smoe.org Errors-To: owner-idealcopy-digest@smoe.org Precedence: bulk idealcopy-digest Wednesday, March 18 1998 Volume 01 : Number 011 Today's Subjects: ----------------- Second Layer? ["Jeffrey with 2 f's Jeffrey" ] Re: Second Layer? ["charles / wmo" ] ---------------------------------------------------------------------- Date: Tue, 17 Mar 1998 22:56:58 -0600 (CST) From: "Jeffrey with 2 f's Jeffrey" Subject: Second Layer? I asked Aaron M. about this but am seeking second opinions: what say you all about the worth of the 2d disc you can order from the _Coatings_ inlay? Worth getting or no? Sounds like? Number of syllables? - --Jeff J e f f r e y N o r m a n Department of English http://www.uwm.edu/~jenor/ University of Wisconsin-Milwaukee ::No man is an island. But if you take a bunch of dead guys and tie 'em :: ::together, they make a pretty good raft:::::::::::::::::::::::Max Cannon:: ------------------------------ Date: Wed, 18 Mar 1998 00:34:29 -0800 From: "charles / wmo" Subject: Re: Second Layer? >I asked Aaron M. about this but am seeking second opinions: what say you >all about the worth of the 2d disc you can order from the _Coatings_ >inlay? Worth getting or no? Sounds like? Number of syllables? > >--Jeff Is it appropriate to give a reply... from the horse's mouth? When we (WMO) put Coatings together, several issues immediately arose. The first had to do with live tracks. This option was quickly vetoed by Wire themselves, never being happy with their beat combo set. The second issue was real estate: As a single CD, we had only 74 minutes to work with. The Ambitious remix was a significant work for the band, the only way it would work was separate from the CD. To issue it apart from Coatings, as a CD single, was not feasible for obvious reasons. We therefore devised the scheme to insert a card (similar to WMO 4CD) into a brilliant box packaging so that anyone interested could order it via the mail order. Shameless self promotion was also a factor. Overall, the response has been very, very favorable. An "Ambitous" marketing scheme. charles/wmo - -------------------------------------------- wmo@earthlink.net http://wiremailorder.com/ catalog@wiremailorder.com updated: February 10, 1998 - -------------------------------------------- ------------------------------ End of idealcopy-digest V1 #11 ******************************