From: owner-goths-digest@smoe.org (goths-digest)
To: goths-digest@smoe.org
Subject: goths-digest V5 #6
Reply-To: goths@smoe.org
Sender: owner-goths-digest@smoe.org
Errors-To: owner-goths-digest@smoe.org
Precedence: bulk


goths-digest         Monday, February 26 2001         Volume 05 : Number 006



                               Today's Subjects:
                               -----------------
  Nike, the Goddess of Victory/NPR-NRR                     [KrodKnid@aol.com]

----------------------------------------------------------------------

Date: Sun, 25 Feb 2001 12:40:26 EST
From: KrodKnid@aol.com
Subject: Nike, the Goddess of Victory/NPR-NRR

Nike now lets you personalize your shoes by submitting a word or  phrase
which they will stitch onto your shoes, under the swoosh.  So  Jonah
Peretti filled out the form and sent them $50 to stitch "SWEATSHOP"
onto his shoes.

Here are the responses he got...

* * * * * * *  * * * * * * * * * * * * * * * * * * * * * * * * *
From: "Personalize, NIKE  iD" <nikeid_personalize@nike.com
To:  "'Jonah H. Peretti'" <peretti@media.mit.edu
Subject: RE:  Your NIKE  iD order o16468000
Your NIKE iD order was cancelled for one  or more of the following
reasons:

  1) Your Personal iD  contains another party's trademark or other
  intellectual  property
  2) Your Personal iD contains the name of an athlete or  team we do not
  have the legal right to use
  3) Your  Personal iD was left blank.  Did you not want any
   personalization?
  4) Your Personal iD contains profanity or  inappropriate slang, and
  besides, your mother would slap us.

  If you wish to reorder your NIKE iD product with a new personalization
  please visit us again at www.nike.com

  Thank you,  NIKE iD


    From: "Jonah H.  Peretti" <peretti@media.mit.edu
    To: "Personalize, NIKE iD" <nikeid_personalize@nike.com
    Subject: RE: Your NIKE  iD order o16468000

  Greetings,

  My order was canceled but  my personal NIKE iD does not violate any of
  the criteria outlined  in your message.  The Personal iD on my custom
  ZOOM XC USA  running shoes was the word "sweatshop."

     Sweatshop is not:
    1) another's party's  trademark,
    2) the name of an athlete,
    3) blank, or
    4) profanity.

  I choose the iD because I wanted to remember the toil and labor of the
  children that made my shoes.  Could you please  ship them to me
  immediately.

  Thanks and  Happy New Year, Jonah Peretti


     From: "Personalize, NIKE iD" <nikeid_personalize@nike.com
     To: "'Jonah H. Peretti'" <peretti@media.mit.edu
     Subject: RE: Your NIKE  iD order o16468000

  Dear NIKE iD Customer,

  Your NIKE iD  order was cancelled because the iD you have chosen
  contains, as  stated in the previous e-mail correspondence, "inappropriate
slang".         If you wish to reorder your NIKE iD product with a  new
personalization please visit us again at nike.com

   Thank you, NIKE iD


    From:  "Jonah H. Peretti" <peretti@media.mit.edu
     To: "Personalize, NIKE iD" <nikeid_personalize@nike.com
     Subject: RE: Your NIKE  iD order o16468000

  Dear NIKE iD,

  Thank you for your  quick response to my inquiry about my custom ZOOM
XC  USA   running shoes.  Although I commend you for your prompt customer
service, I disagree with the claim that my personal iD was inappropriate
slang.  After consulting Webster's Dictionary, I  discovered that 
"sweatshop" is in fact part of standard English, and not slang.

  The word means: "a shop or factory in  which workers are employed for
  long hours at low wages and under  unhealthy conditions"  and its origin
  dates from 1892.   So my personal iD does meet the criteria detailed in
  your first email.

  Your web site advertises that the NIKE iD  program is "about freedom to
choose and freedom to express who you  are."  I share Nike's love of freedom
and       personal  expression.  The site also says that "If youwant it done
right...build it yourself."  I was thrilled to be able to build my own shoes,
and my personal iD was offered as a small token of appreciation for the
sweatshop workers poised to help me realize my vision.  I hope that you will
value my freedom of expression and reconsider your decision to reject my
order.

  Thank you, Jonah Peretti


     From: "Personalize, NIKE iD" <nikeid_personalize@nike.com
     To: "'Jonah H. Peretti'" <peretti@media.mit.edu
     Subject: RE: Your NIKE  iD order o16468000

  Dear NIKE iD Customer,

  Regarding the  rules for personalization it also states on the NIKE iD
  web site  that "Nike reserves the right to cancel any personal iD up to
  24  hours after it has been submitted".  In addition, it further explains:
"While we   honor most personal iDs, we cannot honor every one.

  Some may be (or contain) other's trademarks, or  the names of certain
  professional sports teams, athletes or  celebrities that Nike does not
  have the right to use.  Others  may contain material that we consider
  inappropriate or simply do  not want to place on our products.
  Unfortunately, at times this  obliges us to decline personal iDs that may
  otherwise seem  unobjectionable.  In any event, we will let you know if
  we  decline your personal iD, and we will offer you the chance to submit
   another."  With these rules in mind, we cannot accept your order as
  submitted.  If you wish to reorder your NIKE iD product with a new
  personalization please visit us again at www.nike.com

  Thank you,  NIKE iD


    From: "Jonah H.  Peretti" <peretti@media.mit.edu
     To: "Personalize, NIKE iD" <nikeid_personalize@nike.com
     Subject: RE: Your NIKE  iD order o16468000

  Dear NIKE iD,

  Thank you for the time  and energy you have spent on my request. I have
  decided to order  the shoes with a different iD, but I would like to make
  one small  request.  Could you please send me a color snapshot of the
   ten-year-old Vietnamese girl who makes my shoes?

   Thanks,
  Jonah Peretti


  <no  response>


    As one forwarder  writes:

    ... this will now go round the  world much farther and faster than any  
of the ads they paid  Michael Jordan to do and more than the entire wages  of 
all their  sweatshop workers in the world.

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End of goths-digest V5 #6
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