From: owner-canadian-music-digest@smoe.org (canadian-music-digest) To: canadian-music-digest@smoe.org Subject: canadian-music-digest V2 #100 Reply-To: canadian-music@smoe.org Sender: owner-canadian-music-digest@smoe.org Errors-To: owner-canadian-music-digest@smoe.org Precedence: bulk canadian-music-digest Wednesday, June 16 1999 Volume 02 : Number 100 Today's Subjects: ----------------- Tom Waits Tribute ["Mary Krause" ] The Record goes online... ["that's Miss Bitoh Spice to you mister!" Subject: Tom Waits Tribute I don't know if anyone managed to get to Tory Cassis' Tom Waits Tribute on Sunday night at C'est What, but it was truly the fabulous evening. Unfortunately, there's no way I could list that many fabulous performers that graced the stage, but it was a wonderful look at the depth of Tom Waits. There was a lot of music from his new CD (which is GREAT, btw). And a little personal note... Two months ago, I sat in C'est What and tried to convince Tory that he should sing "Hold On" from Mule Variations. He countered with "Georgia Lee" which I agreed was also a good one, but I stubbornly stuck with "Hold On" as my favorite. And Sunday night, he did both - beautifully. :-) I hope some of you were there to see it. - --Mary Angelfire for your free web-based e-mail. http://www.angelfire.com ------------------------------ Date: Tue, 15 Jun 1999 14:12:09 -0400 From: "that's Miss Bitoh Spice to you mister!" Subject: The Record goes online... http://www.canoe.ca/JamMusic/jun15_record.html Canada's 'The Record' to switch to Internet By KIERAN GRANT -- For JAM! Music Canadian music biz weekly The Record will cease weekly print publication and launch a subscription-only Internet site, Aug. 3. David Farrell, co-publisher of the 18-year-old magazine, announced the move in a front-page column, Monday. The Record's other publisher, Patricia Dunn-Farrell, says economics and the changing demands of the trade paper's readership spurred the move. "It's a pro-active thing on our part that came after a lot of messages from the market that what we were doing was not going to last," Dunn-Farrell said Monday during a phone interview from the magazine's Toronto office. "Record companies weren't satisfied with the print magazine. They wanted a bit more timely access to new, statistics, and all of the releases and reviews that we do." She added that advertising, a main source of revenue for The Record, was also a concern. The magazine is mainly mailed-out to subscribers, and she said ads are often dated by the time they reach readers. Online publication gives The Record quicker turn-around time for record companies to trumpet their new and upcoming releases. It will also be more cost-effective, she said. "The cost involved in printing a magazine and mailing it out put our advertising rates up over the years to a point where the market wasn't going to bear it anymore. "Advertising on the internet is much more economical. We've been able to drop our (ad space) prices, which will also assist the independent community to get involved in a more significant way. They really couldn't afford to advertise in The Record before." The magazine's publishers also hope the internet site will bring about a shift in readership. With its $250/year subscription rate, The Record is almost exclusively read by industry insiders who receive the magazine through their companies. According to Dunn-Farrell, newsstand sales are "very limited." "Now we're going to be able to appeal to the dedicated fan, the music aficionado who wouldn't normally subscribe,"she said. "For $10 somebody can come in and browse for a week. "We're going to have a slightly softer approach so that the consumer would be able to benefit from the information." Still, at a subscription cost of up to $300/year, that information won't come cheap, even with bulk deals and special offers. Dunn-Farrell said opening a free website wasn't a viable option. "Subscription revenue is absolutely critical to the operation. We will be less inclined to depend totally on advertising as we have in the past. "The way things were going with The Record, it didn't really look like we had a huge window of time to continue the way we were going. "There's a new generation of readers who are certainly more inclined to turn on a computer to get their information, as opposed to opening an envelope. "Although people have asked me, 'What are we going to take to the washroom now?'" On top of the new site, The Record plans to mail out five print "bumper issues" a year. A special fax service, including a digest of the week's stories, will be issued for subscribers who don't have e-mail access. ------------------------------ End of canadian-music-digest V2 #100 ************************************