From: owner-ammf-digest@smoe.org (alt.music.moxy-fruvous digest) To: ammf-digest@smoe.org Subject: alt.music.moxy-fruvous digest V14 #4528 Reply-To: ammf@fruvous.com Sender: owner-ammf-digest@smoe.org Errors-To: owner-ammf-digest@smoe.org Precedence: bulk alt.music.moxy-fruvous digest Tuesday, July 7 2020 Volume 14 : Number 4528 Today's Subjects: ----------------- Have you seen THIS chocolate recipe? ["Skinny Chocolate" Subject: Have you seen THIS chocolate recipe? Have you seen THIS chocolate recipe? http://cocaojoy.co/oojqxe4cHvCPNTcOEzTmvY4pvNStRnwo_MtmJ7nh9rfmfayc http://cocaojoy.co/1-sV_iNWxPNLHqAe87IxOUaDhFQxcJo4-txi8NhjK1B0YwIN Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximising local effectiveness of ads, and increasing the company's speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel. Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad contribute to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad. Foreign public messaging See also: Soft power and International tourism advertising Foreign governments, particularly those that own marketable commercial products or services, often promote their interests and positions through the advertising of those goods because the target audience is not only largely unaware of the forum as a vehicle for foreign messaging but also willing to receive the message while in a mental state of absorbing information from advertisements during television commercial breaks, while reading a periodical, or while passing by billboards in public spaces. A prime example of this messaging technique is advertising campaigns to promote international travel. While advertising foreign destinations and services may stem from the typical goal of increasing revenue by drawing more tourism, some travel campaigns carry the additional or alternative intended purpose of promoting good sentiments or improving existing ones among the target audience towards a given nation or region. It is common for advertising promoting foreign countries to be produced and distributed by the tourism ministries of those countries, so these ads often carry political statements and/or depictions of the foreign government's desired international public perception. Additionally, a wide range of foreign airlines and travel-related services which advertise separately from the destinations, themselves, are owned by their respective governments; examples include, though are not limited to, the Emirates airline (Dubai), Singapore Airlines (Singapore), Qatar Airways (Qatar), China Airlines (Taiwan/Republic of China), and Air China (People's Republic of China). By depicting their destinations, airlines, and other services in a favorable and pleasant light, countries market themselves to populations abroad in a manner that could mitigate prior public impressions. ------------------------------ Date: Tue, 7 Jul 2020 11:26:06 -0400 From: "Peaceful Sleep" Subject: Weird Noise Instantly Puts Babies to Sleep Weird Noise Instantly Puts Babies to Sleep http://sleepbabys.co/LBq6pnC6x_oFETCHQ2JYECjB3IWPDCvSiWtdVquv9tFLT30 http://sleepbabys.co/XpiUgwRdVs6sJjI9fkCxDH5b_YnVfQ0gsbhgM0Uz83NIw20 Both business to business (B2B) and business-to-consumer (B2C) marketing is done with the ultimate intention of making a profit to the seller (business-to-business marketing). In B2C, B2B and B2G marketing situations, the marketer must always: successfully match the product or service strengths with the needs of a definable target market; position and price to align the product or service with its market, often an intricate balance; and communicate and sell it in the fashion that demonstrates its value effectively to the target market. These are the fundamental principles of the 4 Ps of marketing (the marketing mix) first documented by E. Jerome McCarthy in 1960. While "other businesses" might seem like the simple answer, Dwyer and Tanner say business customers fall into four broad categories: companies that consume products or services, government agencies, institutions and resellers. The first category includes original equipment manufacturers, such as large auto-makers who buy gauges to put in their cars and also small firms owned by 1-2 individuals who purchase products to run their business. The second category - government agencies, is the biggest. In fact, the U.S. government is the biggest single purchaser of products and services in the country, spending more than $300 billion annually. But this category also includes state and local governments. The third category, institutions, includes schools, hospitals and nursing homes, churches and charities. Finally, resellers consist of wholesalers, brokers and industrial distributors. So what are the meaningful differences between B2B and B2C marketing? A notable characteristic of B2B marketing is that it is rarely 'product first' or 'service first'. Marketing messages lead with significant context that acknowledges the customer's need or problem first and then establishes the relevance of the vendor's product or service to the customer's situation. In B2C marketing, the product or service features and benefits are called out up front. The customer is expected to already know why they need the product or service. The buyer or customer is often a group or committee or department comprising several individuals who have specific roles in evaluating the proposed product or service. In B2C, the buyer is mostly an individual who needs the product or service for his or her own use. Offerings are evaluated mainly on price, reviews and word of mouth, although these are factors in B2B marketing as well A B2C sale is to a "Consumer" i.e. to a single person who pays for the transaction. A B2B sale is to a "Business" i.e. organization or firm. Given the complexity of organizational structure, B2B sales typically involve multiple decision makers. While the structure of a B2B sale involving an organization is understood, the psychology of a B2B sale, particularly from a marketing perspective, is not always devoid of human emotion. According to Bill Blaney (2012), a B2C and a B2B sale can be differentiated by the customer as either a "want" or a "need." While retail consumer sales rarely hinge upon a product or service that customers "need" in order to survive (pharmaceutical and other health industry products notwithstanding), business sales are more directly applied to the growth and survival of that particular company, organization or institution. As a result, marketing to businesses relies on communication that can provide the company buyer with a level of comfort in the long-term performance of their product or service, and support in its continued efficacy. The marketing mix is affected by the B2B uniqueness which include complexity of business products and services, diversity of demand and the differing nature of the sales itself (including fewer customers buying larger volumes). Because there are some important subtleties to the B2B sale, the issues are broken down beyond just the original 4 Ps of marketing developed by McCarthy. ------------------------------ Date: Tue, 7 Jul 2020 10:58:55 -0400 From: "Sleepless Mother" Subject: Weird Noise Instantly Puts Babies to Sleep Weird Noise Instantly Puts Babies to Sleep http://sleepbabys.co/weJXhZ5cHxvbLGyVEHf88n3nFiJSsaNl1axUDOf-KHlAFA http://sleepbabys.co/hN4T-cUsMQSaYb8f-C3_63MzoTbGb1jnoQlKBjH0ZhyRPg Both business to business (B2B) and business-to-consumer (B2C) marketing is done with the ultimate intention of making a profit to the seller (business-to-business marketing). In B2C, B2B and B2G marketing situations, the marketer must always: successfully match the product or service strengths with the needs of a definable target market; position and price to align the product or service with its market, often an intricate balance; and communicate and sell it in the fashion that demonstrates its value effectively to the target market. These are the fundamental principles of the 4 Ps of marketing (the marketing mix) first documented by E. Jerome McCarthy in 1960. While "other businesses" might seem like the simple answer, Dwyer and Tanner say business customers fall into four broad categories: companies that consume products or services, government agencies, institutions and resellers. The first category includes original equipment manufacturers, such as large auto-makers who buy gauges to put in their cars and also small firms owned by 1-2 individuals who purchase products to run their business. The second category - government agencies, is the biggest. In fact, the U.S. government is the biggest single purchaser of products and services in the country, spending more than $300 billion annually. But this category also includes state and local governments. The third category, institutions, includes schools, hospitals and nursing homes, churches and charities. Finally, resellers consist of wholesalers, brokers and industrial distributors. So what are the meaningful differences between B2B and B2C marketing? A notable characteristic of B2B marketing is that it is rarely 'product first' or 'service first'. Marketing messages lead with significant context that acknowledges the customer's need or problem first and then establishes the relevance of the vendor's product or service to the customer's situation. In B2C marketing, the product or service features and benefits are called out up front. The customer is expected to already know why they need the product or service. The buyer or customer is often a group or committee or department comprising several individuals who have specific roles in evaluating the proposed product or service. In B2C, the buyer is mostly an individual who needs the product or service for his or her own use. Offerings are evaluated mainly on price, reviews and word of mouth, although these are factors in B2B marketing as well A B2C sale is to a "Consumer" i.e. to a single person who pays for the transaction. A B2B sale is to a "Business" i.e. organization or firm. Given the complexity of organizational structure, B2B sales typically involve multiple decision makers. While the structure of a B2B sale involving an organization is understood, the psychology of a B2B sale, particularly from a marketing perspective, is not always devoid of human emotion. According to Bill Blaney (2012), a B2C and a B2B sale can be differentiated by the customer as either a "want" or a "need." While retail consumer sales rarely hinge upon a product or service that customers "need" in order to survive (pharmaceutical and other health industry products notwithstanding), business sales are more directly applied to the growth and survival of that particular company, organization or institution. As a result, marketing to businesses relies on communication that can provide the company buyer with a level of comfort in the long-term performance of their product or service, and support in its continued efficacy. The marketing mix is affected by the B2B uniqueness which include complexity of business products and services, diversity of demand and the differing nature of the sales itself (including fewer customers buying larger volumes). Because there are some important subtleties to the B2B sale, the issues are broken down beyond just the original 4 Ps of marketing developed by McCarthy. ------------------------------ Date: Tue, 7 Jul 2020 08:26:44 -0400 From: "Fidelity Life Ins" Subject: No medical exam and up to $1M in coverage â call today! No medical exam and up to $1M in coverage b call today! http://wealtheat.pro/6Pf345Rbmq-76HD_8lNJqLyGiSnlKekPuSaBgFulzD0rCw http://wealtheat.pro/x1FZhjREefc8mQb2jYxqjsMYFYcrZ83Dh_2_smBGvk0xxg The procedures of documentation vary from one sector, or one type, to another. In general, these may involve document drafting, formatting, submitting, reviewing, approving, distributing, reposting and tracking, etc., and are convened by associated SOPs in a regulatory industry. It could also involve creating content from scratch. Documentation should be easy to read and understand. If it's too long and too wordy, it may be misunderstood or ignored. Clear, Short, Familiar words should be used to a maximum of 15 words to a sentence. Only gender hyper neutral word should be used and cultural biases should be avoided. Procedures should be numbered when they are to be performed.,,,. Producing documentation Technical writers and corporate communicators are professionals whose field and work is documentation. Ideally, technical writers have a background in both the subject matter and also in writing and managing content (information architecture). Technical writers more commonly collaborate with subject matter experts (SMEs), such as engineers, technical experts, medical professionals, or other types of clients to define and then create content (documentation) that meets the user's needs. Corporate communications includes other types of written documentation that is required for most companies. Specializing documentation Marketing Communications (MarCom): MarCom writers endeavor to convey the company's value proposition through a variety of print, electronic, and social media. This area of corporate writing is often engaged in responding to proposals. Technical Communication (TechCom): Technical writers document a company's product or service. Technical publication include user guides, installation and configuration manuals, and troubleshooting/repair/replace procedures. Legal Writing: This type of documentation is often prepared by attorneys or paralegals who could be in private practice or retained as corporate council. Compliance documentation: This type of documentation codifies Standard Operating Procedures (SOPs), for any regulatory compliance needs, as for safety approval, taxation, financing, technical approval, and all ------------------------------ Date: Tue, 7 Jul 2020 09:17:55 -0400 From: "Obsession Method" Subject: The most advanced Harvard psychological research available The most advanced Harvard psychological research available http://obsessionmethod.co/pLSgQzMfVYnIZcjbTL6EjOlNVho0cMRRgiqUMdfovACO3NOa http://obsessionmethod.co/_9-VRfQbXHxc6jrk4zf8K77HsK-tkyg49PoxmPMFH68dt1h5 tion 4 of Ugandabs 2019 National Environment Act addresses the Rights of Nature, stating in part that bNature has the right to exist, persist, maintain and regenerate its vital cycles, structure, functions and its processes in evolution.b Advocates who had sought inclusion of such language observed that bUgandansb right to a healthy environment cannot be realised unless the health of Nature herself is protected,b and that the language adoption reflected brecent gains for the growing African movement for Earth Jurisprudence.b United States At the local level dozens of ordinances with rights of nature provisions have been passed as of 2019 across the United States, and in tribal lands located in the U.S. boundaries. Most were passed in reaction to a specific threat to local well-being, such as threats posed by hydrofracking, groundwater extraction, gravel mining, and fossil fuel extraction. For example, Pittsburgh, Pennsylvania passed an anti-fracking law that included the following provision to buttress protections: bNatural communities and ecosystems (...) possess inalienable and fundamental rights to exist and flourish.b The ordinance continues that bResidents (...) shall possess legal standing to enforce those rights.b Santa Monica State Beach. In 2013 the city adopted a bSustainability Rights Ordinance,b recognizing the bfundamental and inalienable rightsb of bnatural communities and ecosystemsb Residents in Santa Monica, California proactively sought to recognize nature's rights in local law after the U.S. Supreme Court's expansion of corporate rights in Citizens United. The Santa Monica City Council adopted in 2013 a bSustainability Rights Ordinance,b recognizing the bfundamental and inalienable rightsb of bnatural communities and ecosystemsb in the city to bexist and flourish.b The Ordinance emphasized that borporate entities (...) do not enjoy special privileges or powers under the law that subordinate the community's rights to their private interests.b It specifically defined bnatural communities and ecosystemsb to include bgroundwater aquifers, atmospheric systems, marine waters, and native species.b Santa Monica updated its Sustainable City Plan in 2014 to reinforce its codified commitment to nature's rights. In 2018, the City Council adopted a Sustainable Groundwater Management Ordinance that specifically referenced the inherent rights of the local aquifer to flourish. International bodies and soft law United Nations Advancements in the early 21st century in international bsoft lawb (quasi-legal instruments generally without legally binding force) have precipitated broader discussions about the potential for integrating nature's rights into legal systems. The United Nations has held nine bHarmony with Natureb General Assembly Dialogues as of 2019 on Earth-centered governance systems and philosophies, including discussions of rights of nature specifically. The companion U.N. Harm ------------------------------ Date: Tue, 7 Jul 2020 07:24:10 -0400 From: "Discover Your Archetype" Subject: You're Capable Of So Much More... You're Capable Of So Much More... http://wealtheat.pro/wHgu4xPFqreJint0Gjuse6LcSj_KglU6SYNxKJIemL7FNsrS http://wealtheat.pro/9pc6fSRoGd7JlZeSAC3_cPAMxvcClyNXo8Am2AjlO29sI_2F One of the core fundamentals of integrated marketing communications is that of the focus aspires toward a customer orientation. In spite of that, the purpose of some organizations have not adopted the framework and are still task orientated. Examples include public relations, direct marketing and advertising. Conflict within organization Trying to implement integrated marketing communications into strong hierarchy structured organizations may cause staff resistance due to the nature of horizontal communication causing disagreements amongst staff. Staff may not perform their tasks and functions which jeopardises the work environment. For IMC to be successful the culture of the organization needs to accommodate an open perspective where communication amongst the varying departments are managed tactically. Individuals reactions toward the new restructure will differ, as some become custom to the process and enjoy the borderless integration, on the other hand, some may feel threatened from the absence of control that once maintained order and power within the previous structured organization (Vladmir, Miroslav, & Papic, 2012). A corporate structure may not necessarily invite IMC due to their culture being incompatible for the integration. Removing barriers Integrated marketing communication is the process of communicating an idea in order to attract customers using an array of tools. It is the process of sending out a message to a receiver (Communications, 2016). Depending on the company values and the type of product or service they offer, the most appropriate message to deliver will depend on the brand and consumer. To understand how integrated marketing communication can benefit a business, three main areas will be discussed. These areas being who the Sender is? Who is the Receiver? And what tools can the sender use in order to pass a message on to the receiver? Practical solutions towards improving marketing strategies by using ICM can be done through two differing marketing concepts the four P's or the four C's. Also, the uses of encoding and decoding should be followed, all of which intertwine to form growth in sales financially for a business. A sender is someone who is aiming to communicate an idea to a receiver, which might be an individual or a group. Marketers must first understand who the receive is in order to successfully implement marketing communications. For example, Staples seeks to identify itself as a 'one-stop' shop for all office needs. It advertises a wide variety of office supplies, safe and on-time delivery, competitive pricing and excellent customer service. Staples focuses its marketing efforts on advertising those values. Their slogan "To make more happen, every day". This theme is the most appropriate because it attracts its target audience. Workers have little time on their hands, the product they offer will give them the ability to make life easier; by doing so, they save time. In today's fast-paced lifestyle, if a service is convenient, customers will most likely use the product. Staples have successfully taken the necessary steps in order to communicate their values to their customers. They have done this by understanding who they are and who they should be targeting. ------------------------------ Date: Tue, 7 Jul 2020 10:53:14 -0400 From: "Money prayer" Subject: Financial Is On The Way Financial Is On The Way http://moneymiracle.us/NEHeFRFFyq9d_vCoAwBXh0VbJ70MYBLLs12kVmA95VQbE2Tx http://moneymiracle.us/yHlOEX6QWHGc3Es_ACo2CG01dd0b0XoL_FUeBnuSVmuQ8wWG For example, this occurs where individuals or companies act as agents for ICANN accredited registrars. They either sell on commission or for profit and in most cases, but not all, the purchase from the registrar and the sale to the ultimate buyer occurs in real time. These resellers are not to be confused with speculators, who purchase many domain names with the intention of holding them and selling them at some future time at a profit. Resellers, by the very nature of their business are retailers, not wholesalers. It is not unheard of for online pawn shops like iPawn to also act as a reseller, and purchase rather than loan against valuables. Online auction and classifieds websites, such as those owned by eBay Inc. and Craigslist provide services for resellers to sell their goods and services. However although resellers are indeed retailers it does not follow that retailers are resellers. Another common example of this is in the web hosting area, where a reseller will purchase bulk hosting from a supplier with the intention of reselling it to a number of consumers at a profit. Software and ebooks Software and ebooks are two products that are very easy to obtain by resellers. Their digital format makes them ideal for internet distribution. In many cases, such as brandable software, the reseller can obtain even the right to change the name of the software and claim it as one's own and resell it on an ebook shop hosting platform. A software reseller is a consultant who sells the software from large companies under a licence. They have no legal employment status with the parent company and generally operate on a freelance basis. Business model The companies visited to and pitched to by software resellers are often small and medium enterprises (SMEs), local businesses and niche operators. This benefits the software house as they may not hold the resources for the legwork needed to spread their network on a lower scale. While it benefits the reseller because he/she can build up networks of smaller clients and become a single point of contact for them for every aspect concerned with the software, be it advice, training or updating. Web resellers A subcategory of reseller is a web operative who will buy a large amount of hosting space from an Internet service provider (ISP) and then resell some of this space to clients. Their hosting is often managed through a virtual private server (VPS) which allows them, through a control panel, to administer bandwidth, databases, passwords etc., for the client. The popularity of this business model grew with the rise of freelance web designers as it enabled them to be the sole service provider for the client. After an initial consultation with the client they could subsequently design, develop and also host the site as a single operation. ------------------------------ Date: Tue, 7 Jul 2020 11:39:13 -0400 From: "Peaceful Sleep" Subject: Child Psychologist Reveals Baby Sleep Secret Child Psychologist Reveals Baby Sleep Secret http://sleepbabys.co/x9bXZWgSehhU585UUXFn9Sx3i6E-vSVOASSPBn1f3XAlmAxg http://sleepbabys.co/xt3FDBLp7FBp3WKNh_dxJigIQr6Foyqxg7qG_lUr7X23gRfI Both business to business (B2B) and business-to-consumer (B2C) marketing is done with the ultimate intention of making a profit to the seller (business-to-business marketing). In B2C, B2B and B2G marketing situations, the marketer must always: successfully match the product or service strengths with the needs of a definable target market; position and price to align the product or service with its market, often an intricate balance; and communicate and sell it in the fashion that demonstrates its value effectively to the target market. These are the fundamental principles of the 4 Ps of marketing (the marketing mix) first documented by E. Jerome McCarthy in 1960. While "other businesses" might seem like the simple answer, Dwyer and Tanner say business customers fall into four broad categories: companies that consume products or services, government agencies, institutions and resellers. The first category includes original equipment manufacturers, such as large auto-makers who buy gauges to put in their cars and also small firms owned by 1-2 individuals who purchase products to run their business. The second category - government agencies, is the biggest. In fact, the U.S. government is the biggest single purchaser of products and services in the country, spending more than $300 billion annually. But this category also includes state and local governments. The third category, institutions, includes schools, hospitals and nursing homes, churches and charities. Finally, resellers consist of wholesalers, brokers and industrial distributors. So what are the meaningful differences between B2B and B2C marketing? A notable characteristic of B2B marketing is that it is rarely 'product first' or 'service first'. Marketing messages lead with significant context that acknowledges the customer's need or problem first and then establishes the relevance of the vendor's product or service to the customer's situation. In B2C marketing, the product or service features and benefits are called out up front. The customer is expected to already know why they need the product or service. The buyer or customer is often a group or committee or department comprising several individuals who have specific roles in evaluating the proposed product or service. In B2C, the buyer is mostly an individual who needs the product or service for his or her own use. Offerings are evaluated mainly on price, reviews and word of mouth, although these are factors in B2B marketing as well A B2C sale is to a "Consumer" i.e. to a single person who pays for the transaction. A B2B sale is to a "Business" i.e. organization or firm. Given the complexity of organizational structure, B2B sales typically involve multiple decision makers. While the structure of a B2B sale involving an organization is understood, the psychology of a B2B sale, particularly from a marketing perspective, is not always devoid of human emotion. According to Bill Blaney (2012), a B2C and a B2B sale can be differentiated by the customer as either a "want" or a "need." While retail consumer sales rarely hinge upon a product or service that customers "need" in order to survive (pharmaceutical and other health industry products notwithstanding), business sales are more directly applied to the growth and survival of that particular company, organization or institution. As a result, marketing to businesses relies on communication that can provide the company buyer with a level of comfort in the long-term performance of their product or service, and support in its continued efficacy. The marketing mix is affected by the B2B uniqueness which include complexity of business products and services, diversity of demand and the differing nature of the sales itself (including fewer customers buying larger volumes). Because there are some important subtleties to the B2B sale, the issues are broken down beyond just the original 4 Ps of marketing developed by McCarthy. ------------------------------ End of alt.music.moxy-fruvous digest V14 #4528 **********************************************