From: owner-ammf-digest@smoe.org (alt.music.moxy-fruvous digest) To: ammf-digest@smoe.org Subject: alt.music.moxy-fruvous digest V14 #4527 Reply-To: ammf@fruvous.com Sender: owner-ammf-digest@smoe.org Errors-To: owner-ammf-digest@smoe.org Precedence: bulk alt.music.moxy-fruvous digest Tuesday, July 7 2020 Volume 14 : Number 4527 Today's Subjects: ----------------- McDonalds Gift Card - Get it today! ["McDonalds Gift Card" <**McDonaldsGi] I want to meet you tomorrow ["I Will ask" ] How to Stay in the Theta Realm Forever ["Archangel Michael Message" ] If you love America and you support the second amendment ["2nd Amendment ] Researchers In One Study Discovered This Natural Plant Extract Had Comparable Effects ["**Sleep Faster Rem Vital**" <**SleepFasterRemVital**@] New look bath in 24 hours ["24 Hour Bathroom Remodel" <24HourBathroomRemo] DroneX Pro : The Sky is my Playground ["DroneX Pro" ] Auto Warranty Questions? ["Auto Warranty" ] The 1,075,995.00 Dollar Decision ["Overnight Millionaire" ] ---------------------------------------------------------------------- Date: Tue, 7 Jul 2020 04:36:14 -0400 From: "McDonalds Gift Card" <**McDonaldsGiftCard**@easyy.today> Subject: McDonalds Gift Card - Get it today! McDonalds Gift Card - Get it today! http://easyy.today/uWnu2qSlOkxICtXWr3PfVUojB3hDkv7yMMQgfXV5TOP28RPm http://easyy.today/xbDS5lbBMtdx_YuNjsKqQJ3E8qr6f_5k7gtZJlDOGuCWUdM0 The source is an individual or organization that has information to share. The source (or sender) creates and sends the information to another person or group of people. The source maybe an individual (e.g. a sales person or spokesperson) or a non-personal identity (e.g. a corporation or organization). The communication process begins with the source, marketers must carefully choose a source as it affects how the message will be perceived by the target audience. Encoding: This is transposing the intended meaning of the message with words, symbols or pictures to show a message. Encoding is the development of the message that contains the information the source hopes to convey. It is putting together the thoughts, ideas and information into a symbolic form that can be transmitted and understood by the receiver. Encoding the message is the second step in the communication process. The encoding process leads to development of a message that contains the information or meaning the source hopes to convey. Encoding is extremely important, it is a brain activity that takes effect when the receiver makes sense of a brand message or idea used to convey meaning: words, colour, pictures, signs, symbols or even music. The message may be verbal or nonverbal, oral or written, or symbolic (e.g. the sound of a brass band being redolent of simpler times or heritage). or it can often include 'cues' such as the Nike 'swoosh' which indicates success. Often things can get in the way of the "correct" encoding and the interpretation of the intended message (decoding). There are methods the sender can use to make sure the receiver interprets the message correctly, these methods include; channels, consumer insights, having similarities with the receiver and frame of reference (e.g. age, values, culture). Finally, it is extremely important for the sender to get to know its receiver and this is accomplished through research for targeting strategy. These concepts help craft the intended message in the minds of the consumer. Message: The message comes from the encoding process, it is the content, meaning or information the sources hopes to convey. The message can be in many forms such as verbal, non-verbal, oral, written or symbolic. Channel: The channel is the method by which the communication travels from the source or sender to the receiver. There are two types of channels, personal and non-personal. Personal channels of communication are direct and target individual groups. Personal communication channels are connected with two or more persons who communicate directly with each other face-to-face, person-to-person through telephone, email or fax. Social channels also fall under the category of personal communications. Friends, neighbors, associates, co-workers, or family members are all means of social channels. Carrying a message without interpersonal contact between sender and receiver is known as non-personal channels of communication. Mass media or mass communications are examples of non-personal channels, since the message is sent to many individuals at one time. Non-personal channels of communication are made up out of two main types, the first being print. Print media includes newspapers, magazines, direct mail, and billboards. The second type is broadcast; broadcast media includes radio and television. Decoding: The receiver unravels the symbols to interpret what is being communicated. Transforming the sender's message back into thought. This is influenced greatly by the receiver's frame of reference (or realm of understanding) which involves their values, attitudes and state of mind when receiving the message. For the model to be effective the decoding by the receiver would match the encoding by the source, meaning they correctly understand the message that was sent. Decoding is the process of interpreting messages and relies on correct encoding and the ability of the receiver to deconstruct transmitted meaning. Decoding occurs when the message reaches one or more of the receiver's senses. Consumers both hear and see television ads, others consumers handle (touch) and read (see) an advertising offer (e.g. coupon). According to Belch & Belch this process is deeply influenced by the receiver's frame of reference or field of experience, which refers to the experiences, perceptions, attitudes, and values he or she brings to the communication situation. For effective communication to occur, the message decoding process of the receiver must match the encoding of the sender. Over this entire means the receiver comprehends and correctly translates what the source is trying to communicate. Effective communication is more likely to emerge when there is some common ground between the two parties. The more familiarity the sender has about the receivers, the better the sender can understand their needs, commiserate with them, and over all communicate more effectively. Receiver: The individual (s) that the source shares thoughts or information with. The receiver hears, sees or reads the message and decodes it. ------------------------------ Date: Tue, 7 Jul 2020 06:29:43 -0400 From: "I Will ask" Subject: I want to meet you tomorrow I want to meet you tomorrow http://uvcooler.guru/atEv4z5cugjI4DW40Zn-IEqo53Pr2U4q9Mn6Z2JiytpWpLcG http://uvcooler.guru/HxSjnQ67CZ_ioIpubFG4H6Th0Hp9byRkCCC1ylxYOqKOt3up Cellular marketing uses audience's mobile phone and SMS to promote a product or brand. Advantages are a high level of flexibility and easy integration through computer systems using the Internet to send mass text messages. This marketing communications platform allows organizations to directly target customers to remind them to renew subscriptions, give exclusive product discounts, or build brand reputation through competitions or sweepstakes. The disadvantage is that some customers are charged to receive SMS, so opt-in permission is required. CD/DVD technology CD and DVD discs can be used as part of e-communications. Entire marketing presentations, catalogues, brochures and price lists can be stored on a CD. CDs are small and simple to hand out to target audiences and most modern computers have CD drive readers, however most of the same information can be presented on a website or email. Integrated marketing communications Integrated marketing communications (IMC) is the use of marketing strategies to optimise the communication of a consistent message of the company's brands to stakeholders. Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually. IMC requires marketers to identify the boundaries around the promotional mix elements and to consider the effectiveness of the campaign's message. In the mid to late 1980s, the marketing environment was undergoing profound environmental changes with implications for marketing communications. Media proliferation, audience fragmentation, globalisation of markets, the advent of new communications technologies, the widespread use of databases meant that the old methods, and practices used in mass marketing were no longer relevant. In particular, the rise of digital and interactive media meant that marketers were relying less on advertising as the dominant form of marketing communications. Amongst practitioners and scholars, there was an increasing recognition that new approaches to marketing communications were required. That new approach would become known as integrated marketing communications. A number of empirical studies, carried out in the early 1990s, found that the new IMC was far from a "short-lived managerial fad," but rather was a very clear reaction by advertisers and marketers to the changing external environment. Integrated marketing communications is a holistic planning process that focuses on integrating messages across communications disciplines, creative executions, media, timing and stakeholders. An integrated approach has emerged as the dominant approach used by companies to plan and execute their marketing communication programs and has been described as a paradigm shift. IMC unifies and coordinates an organization's marketing communications to promote a consistent brand message. Coordinating a brand's communications makes the brand seem more trustworthy and sound, as it is seen as a 'whole' rather than a mixture of different messages being sent out. The IMC perspective looks at the 'big picture' in marketing, advertising and promotions ------------------------------ Date: Tue, 7 Jul 2020 06:21:29 -0400 From: "Archangel Michael Message" Subject: How to Stay in the Theta Realm Forever How to Stay in the Theta Realm Forever http://7daymiracle.us/vVEeSK2qmcosIxB6Szm_kRTcNgyYLf2nqAM8WwGZ2S5NOi94 http://7daymiracle.us/rOZ9B0ju2aWrG6t2OsnvJeStCaSCWeOnhxIg-3D8N-dcorv5 Communication barriers: Communication barriers are factors that hinder the objectives of a marketing communication. Major communication barriers are: Noise and clutter, consumer apathy, brand parity and weak creative ideas or strategies. Noise is an unrelated sensory stimulus that distracts a consumer from the marketing message (for example, people talking nearby making it hard to hear a radio advertisement). Clutter is the high number and concentration of advertisements presented to a consumer at any time. As attention cannot be divided, there is a limit to how much can be taken in and processed, which means that a strong marketing communication needs to stand out from the clutter and be heard above the noise. Consumer apathy is the tendency of a consumer to avoid marketing communications. The consumer may not be interested, or consider themselves "in the market," and as such attempt to shut out the irrelevant marketing stimuli; this is known as selective attention. Alternatively, a consumer may be "in the market," yet not be aware of the brand or products existence or prevalence. Consumers tend to purchase familiar brands, and will not be inspired to investigate alternatives. One approach marketers use to overcome apathy is to create incentives, such as competitive pricing or loyalty rewards. Brand parity means a brand is not significantly different from its competition. Without a distinct value proposition, consumers do not develop brand preference or associations, and instead purchase purely based on price. This is not ideal, as effective marketing communication increases brand equity. One important objective of marketing communications is to develop a strong, unique brand identity that allows the brand to be positioned separate from its competition. Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context". Marketing strategy: how a business achieves their marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a plan that the business can implement. Marketing Research does not involve a proven order of steps resulting in an ultimate inference. It is a repeated process that requires a broader outlook. At times, projects may require going in-depth and changing the entire process. Let us take the example of Nokia, when they were preparing themselves to compete against the smart phone market. In November 2011, they decided on coming up with something new, especially targeting the youth, who were switching over to the Finnish Smart phones. This switch over required bringing several changes, starting from brand fundamentals to training in-house teams, from targeting to product advancement and from hiring talented marketing people to new innovations ------------------------------ Date: Tue, 7 Jul 2020 03:09:54 -0400 From: "HookUps" Subject: You Donāt Have to be Alone You Donbt Have to be Alone http://heatbark.us/_bqA_BvuG6-QXty0oIT8Z4yiKS2UpxsZahGNTmpUkDcT4b3b http://heatbark.us/qyFn43S466cX063OxRLTT8pGxBSpRkH58JgMOcC-pWn5GxAT In On the Origin of Species (1859), Darwin interpreted biological evolution in terms of natural selection, but was perplexed by the clustering of organisms into species. Chapter 6 of Darwin's book is entitled "Difficulties of the Theory." In discussing these "difficulties" he noted "Firstly, why, if species have descended from other species by insensibly fine gradations, do we not everywhere see innumerable transitional forms? Why is not all nature in confusion instead of the species being, as we see them, well defined?" This dilemma can be referred to as the absence or rarity of transitional varieties in habitat space. Another dilemma, related to the first one, is the absence or rarity of transitional varieties in time. Darwin pointed out that by the theory of natural selection "innumerable transitional forms must have existed," and wondered "why do we not find them embedded in countless numbers in the crust of the earth." That clearly defined species actually do exist in nature in both space and time implies that some fundamental feature of natural selection operates to generate and maintain species. Effect of sexual reproduction on species formation It has been argued that the resolution of Darwin's first dilemma lies in the fact that out-crossing sexual reproduction has an intrinsic cost of rarity. The cost of rarity arises as follows. If, on a resource gradient, a large number of separate species evolve, each exquisitely adapted to a very narrow band on that gradient, each species will, of necessity, consist of very few members. Finding a mate under these circumstances may present difficulties when many of the individuals in the neighborhood belong to other species. Under these circumstances, if any species' population size happens, by chance, to increase (at the expense of one or other of its neighboring species, if the environment is saturated), this will immediately make it easier for its members to find sexual partners. The members of the neighboring species, whose population sizes have decreased, experience greater difficulty in finding mates, and therefore form pairs less frequently than the larger species. This has a snowball effect, with large species growing at the expense of the smaller, rarer species, eventually driving them to extinction. Eventually, only a few species remain, each distinctly different from the other. The cost of rarity not only involves the costs of failure to find a mate, but also indirect costs such as the cost of communication in seeking out a partner at low population densities. African pygmy kingfisher, showing coloration shared by all adults of that species to a high degree of fidelity. Rarity brings with it other costs. Rare and unusual features are very seldom advantageous. In most instances, they indicate a (non-silent) mutation, which is almost certain to be deleterious. It therefore behooves sexual creatures to avoid mates sporting rare or unusual features (koinophilia). Sexual populations therefore rapidly shed rare or peripheral phenotypic features, thus canalizing the entire external appearance, as illustrated in the accompanying illustration of the African pygmy kingfisher, Ispidina picta. This uniformity of all the adult members of a sexual species has stimulated the proliferation of field guides on birds, mammals, reptiles, insects, and many other taxa, in which a species can be described with a single illustration (or two, in the case of sexual dimorphism). Once a population has become as homogeneous in appearance as is typical of most species (and is illustrated in the photograph of the African pygmy kingfisher), its members will avoid mating with members of other populations that look different from themselves. Thus, the avoidance of mates displaying rare and unusual phenotypic features inevitably leads to reproductive isolation, one of the hallmarks of speciation. In the contrasting case of organisms that reproduce asexually, there is no cost of rarity; consequently, there are only benefits to fine-scale adaptation. Thus, asexual organisms very frequently show the continuous variation in form (often in many different directions) that Darwin expected evolution to produce, making their classification into "species" (more correctly, morphospecies) very difficult ------------------------------ Date: Tue, 7 Jul 2020 05:31:27 -0400 From: "2nd Amendment Watch" <2ndAmendmentWatch@glucoplus.guru> Subject: If you love America and you support the second amendment If you love America and you support the second amendment http://glucoplus.guru/LFhP2JC9NHjveMtDUMx5Y2Xu-gjGrC02mG6K4bH1QXqWj_No http://glucoplus.guru/iUtUGqpmCa4mzs2Vzeq0mGrNqTmi1TH5RuewAHTghNwe9-u4 In direct marketing the producer communicates directly with potential customers, instead of through third party media. Individual customer's responses and transactions are recorded. Direct marketing is a growing form of marketing communication. It is designed to build the relationship between the customer and the brand, known as customer relationship management (CRM). Organizations use customer accounts in order to monitor and understand their needs. They manage detailed information about the customer's touch points with the objective to maximize satisfaction and loyalty. The communication can be in person, by telephone, mail, email or website. The interaction between the organization and the customer is usually a two-way communication. Direct marketing relies on CRM databases which contain valuable customer information. Good quality databases can provide a competitive advantage and increase profitability. Treating the customer database as an expense rather than an investment, or not continuously maintaining or updating them can be detrimental. Direct mail Direct mail is a letter, card, catalogue, or sample sent through post, email, fax, or courier. This communication is most effective when the recipient has shown interest in or has previously purchased from the organization. Advantages of direct mail are personalisation, careful targeting, creativity and flexibility. Email is low-cost, but can be lost through spam and junk email filters. Direct mail is dependent on accurate databases. Telemarketing Telemarketing is marketing communication via telephone. There are two types of telemarketing: outbound and inbound. Outbound telemarketing is used by organizations to reach out to potential customers, generate sales, make appointments with salespeople and introduce new products. Inbound telemarketing is where people call the organization to complain or inquire about products. Both outbound and inbound can be used as a customer service strategy to boost sales and receive suggestions for improvement. Advantages of telemarketing include targeted communications, flexible and direct interaction between the organization and the customer, it can be an effective personal selling partner and it is cost effective compared to face-to-face contact. A disadvantage is that call centres are usually used to handle outbound and inbound telemarketing, which need to be implemented, managed and financed. Mail order Mail order marketing is a catalogue of products that customers can order to receive in the mail. This form of direct marketing dates back over 100 years. Home shopping, online shopping and teleshopping now accompany it. With current technology mail order has improved. Now there can be a larger range in catalogue, delivery is faster, and complaints are dealt with professionally. Mail order exerts less pressure on the customer than telemarketing and sales are easy to manage, however costly infrastructure is required in maintaining the back-end ------------------------------ Date: Tue, 7 Jul 2020 02:58:46 -0400 From: "**Sleep Faster Rem Vital**" <**SleepFasterRemVital**@ketomale.guru> Subject: Researchers In One Study Discovered This Natural Plant Extract Had Comparable Effects Researchers In One Study Discovered This Natural Plant Extract Had Comparable Effects http://ketomale.guru/_nmVcaKVI6aCQ122eGRvcCFaXcsM8THw-LsXjJg4GvM6_Osh http://ketomale.guru/qRGpGbrx_D1baT15PDxQn3S_EH9C0SWf8klWGC5iDR_660kV ough cases exist of herbivores eating meat and carnivores eating plant matter, the classification "omnivore" refers to the adaptation and main food source of the species in general, so these exceptions do not make either individual animals or the species as a whole omnivorous. For the concept of "omnivore" to be regarded as a scientific classification, some clear set of measurable and relevant criteria would need to be considered to differentiate between an "omnivore" and other categories, e.g. faunivore, folivore, and scavenger. Some researchers argue that evolution of any species from herbivory to carnivory or carnivory to herbivory would be rare except via an intermediate stage of omnivory. Omnivorous mammals Various mammals are omnivorous in the wild, such as species of pigs, badgers, bears, coatis, civets, hedgehogs, opossums, skunks, sloths, squirrels, raccoons, chipmunks, mice, and rats. The hominidae, including humans, chimpanzees, and orangutans, are also omnivores. Most bear species are omnivores Most bear species are omnivores, but individual diets can range from almost exclusively herbivorous (hypocarnivore) to almost exclusively carnivorous (hypercarnivore), depending on what food sources are available locally and seasonally. Polar bears are classified as carnivores, both taxonomically (they are in the order Carnivora), and behaviorally (they subsist on a largely carnivorous diet). Depending on the species of bear, there is generally a preference for one class of food, as plants and animals are digested differently. Wolf subspecies (including wolves, dogs, dingoes, and coyotes) eat some plant matter, but they have a general preference and are evolutionarily geared towards meat. Also, the maned wolf is a canid whose diet is naturally 50% plant matter. While most mammals may display "omnivorous" behavior patterns depending on conditions of supply, culture, season and so on, they will generally prefer a particular class of food, to which their digestive processes are adapted. Like most arboreal species, most squirrels are primarily granivores, subsisting on nuts and seeds. But like virtually all mammals, squirrels avidly consume some animal food when it becomes available. For example, the American eastern gray squirrel has been introduced by humans to parts of Britain, continental Europe and South Africa. Where it flourishes, its effect on populations of nesting birds is often serious, largely because of consum ------------------------------ Date: Tue, 7 Jul 2020 05:22:41 -0400 From: "24 Hour Bathroom Remodel" <24HourBathroomRemodel@easyy.today> Subject: New look bath in 24 hours New look bath in 24 hours http://easyy.today/Vu01SOXFQZDoA4BnT4KMp-oQX5PrXZK7obhQY9wmYuGeXaoT http://easyy.today/KgsIqWPdCkLNPtTIw22tozAJxBWnBoCCNq6IFwpGEXkmp2Md Every point of contact is a form of communication and it is, therefore, necessary to consider touch points as a communication platform. Touch points can be either physical or a human interaction between a brand and the consumer which influence customer decision-making process during pre-purchase, purchase and post-purchase. There are many ways in which a customer may interact with a business. Interactions occur through direct customer service exchanges, a company website, the point of purchase environment and product packaging or performance. These all contribute to consumer perceptions of a particular brand. For instance, the service-scape of a purchase touch point such as a retail store can influence the perception of quality and service through lighting and layout or other sensory touch points, for example smell. Fast fashion retailers such as Topshop maintain a white store interior and exterior which is perceived as luxurious. Likewise, the higher price point and packaging of Ferrero Rocher may communicate sophistication and better quality. Visual appearance can have a significant effect on purchase decision, companies such as Coke a Cola and Pepsi provide a free fridge to distributors to control how products are displayed at the point of purchase. Multiplier effect While boarding a United Airlines flight, Dave Carroll saw baggage handlers on the tarmac damage his Taylor guitar. After failed attempts to solve the issue through customer service, Carroll uploaded a humorous YouTube video titled "United breaks guitars", which experienced over 15 million views. Carroll's YouTube video is an example of the multiplier effect, and how consumer experiences are shared through user-generated content (UGC) networks and word of mouth communication. Research shows customer are more likely to pass on negative experiences, and therefore, such interactive platforms have a significant impact on purchase decisions and brand outlook. This highlights a trend in integration of consumer behaviour with marketing communications, where technology has facilitated social group communication. Communication has changed from one direction with companies in control of their message to a dialogue where businesses interact with consumer feedback. As Andy Lark, Commonwealth Bank CMO states "the power has shifted, we are now entering a transparent age where there are no secrets". Traditional models viewed paid media platforms as the primary source of information. However technology has enabled dialogue within a consumer-centric communication platform. This flow of information allows a many-to-many exchange through UGC, which includes all types of creative content online through blogs, chats, forums, online platforms for product reviews and social media websites such as Facebook, YouTube and Instagram, which are known as earned and shared media ------------------------------ Date: Tue, 7 Jul 2020 06:50:36 -0400 From: "DroneX Pro" Subject: DroneX Pro : The Sky is my Playground This email must be viewed in HTML mode. ------------------------------ Date: Tue, 7 Jul 2020 04:22:51 -0400 From: "Auto Warranty" Subject: Auto Warranty Questions? Auto Warranty Questions? http://glucoplus.guru/5oDFJq5hvQPwQW_sw5wTxTWBQz0-hkNSBdyj5bj-96L9sAtM http://glucoplus.guru/2sKc80xjQkGrq1hNJoB3ZHguinY_bxZxSHiW84PAuqIBYQUg One of the primary goals of a marketing communication is to persuade consumers or businesses, by either changing their perception of a brand, product or service, or persuading them to purchase (or feel motivated / tempted to purchase) a product or service. The "Elaboration Likelihood Model" is used to demonstrate how persuasion occurs. When a marketing communication message is sent out, first it must be acknowledged and attended by the receiver. By giving their attention to the marketing communication, consumers will begin to process and comprehend the message. There are two routes to persuasion: Central and peripheral. Central route processing is used in high-involvement purchase decisions. These are infrequent, high-risk purchases, usually involving large amounts of money and a significant amount of time (for example, purchasing a house or car). Because these purchase decisions are high risk, a large cognitive effort is expended in order to rationally select the most logical and valuable option available. In these marketing messages, information about the product or service itself is most valuable. Peripheral route processing is employed in low involvement purchase decisions. These are frequent, low-risk purchases, generally of a low or medium cost in which choices are made more on affective (or emotion based) values rather than cognitive (or rational) values. Because of this, marketing messages will employ more storytelling and imagery, focusing on how the product or service makes one feel, and the associations it has, rather than the attributes and specifications it possesses. Communication process Transactional Model of Communication Communication can be defined as process of using, word, sound or visual cues to supply information to one or more people. A communication process is defined as information that is shared with the intent that the receiver understands the message that the business intended to send. The communication process was once thought of as having the source of the message, which is then encoded, put through the chosen communication channel, which is then decoded by the recipient and then received. Throughout the middle of the channel there is the potential for noise to distort the message being sent. Once the receiver has the message they then give feedback to the original source, where they then find out whether the campaign has been successful or not. With the prevalent use of technology, customers are seeking out information about brands, products and businesses prior to purchase. This means that there is a need for an additional channel within the communication process, so it is a more accurate representation of the current business environment. Businesses are now having to take into consideration that both opinion leaders and opinion formers who have a great influence over today's society and their perceptions. So they have to be included into the communication process before the recipient of the message receives it. This model is more effective when there is common ground between the senders and receivers so they can communicate effectively. Choosing the appropriate source helps develop the message and appeal to the targeted audience. The source will be more effective if they are relatable to the target audience. This realm of understanding is represented by the overlapping circles. The more knowledge the source has about who they are targeting, the better they can understand how the receiver may interpret or react to the ------------------------------ Date: Tue, 7 Jul 2020 02:09:43 -0400 From: "Overnight Millionaire" Subject: The 1,075,995.00 Dollar Decision The 1,075,995.00 Dollar Decision http://heatbark.us/pHlZ2JsFbjvk7QzIrkSR3izQ3SdeqTPPAs-4wHNFmwxFINK3 http://heatbark.us/WW9cnXaotZzggjQrNpPUm_vr7T_r89HOkOLFDRS7A1qSJbxM Extensor group: tibialis anterior originates on the proximal half of the tibia and the interosseous membrane and is inserted near the tarsometatarsal joint of the first digit. In the non-weight-bearing leg tibialis anterior flexes the foot dorsally and lift its medial edge (supination). In the weight-bearing leg it brings the leg towards the back of the foot, like in rapid walking. Extensor digitorum longus arises on the lateral tibial condyle and along the fibula to be inserted on the second to fifth digits and proximally on the fifth metatarsal. The extensor digitorum longus acts similar to the tibialis anterior except that it also dorsiflexes the digits. Extensor hallucis longus originates medially on the fibula and is inserted on the first digit. As the name implies it dorsiflexes the big toe and also acts on the ankle in the unstressed leg. In the weight-bearing leg it acts similar to the tibialis anterior. Peroneal group: peroneus longus arises on the proximal aspect of the fibula and peroneus brevis below it on the same bone. Together, their tendons pass behind the lateral malleolus. Distally, peroneus longus crosses the plantar side of the foot to reach its insertion on the first tarsometatarsal joint, while peroneus brevis reaches the proximal part of the fifth metatarsal. These two muscles are the strongest pronators and aid in plantar flexion. Longus also acts like a bowstring that braces the transverse arch of the foot. Deep and superficial layers of posterior leg muscles Posterior group The superficial layer of posterior leg muscles is formed by the triceps surae and the plantaris. The triceps surae consists of the soleus and the two heads of the gastrocnemius. The heads of gastrocnemius arise on the femur, proximal to the condyles, and soleus arises on the proximal dorsal parts of the tibia and fibula. The tendons of these muscles merge to be inserted onto the calcaneus as the Achilles tendon. Plantaris originates on the femur proximal to the lateral head of the gastrocnemius and its long tendon is embedded medially into the Achilles tendon. The triceps surae is the primary plantar flexor and its strength becomes most obvious during ballet dancing. It is fully activated only with the knee extended because the gastrocnemius is shortened during knee flexion. During walking it not only lifts the heel, but also flexes the knee, assisted by the plantaris. In the deep layer of posterior muscles tibialis posterior arises proximally on the back of the interosseous membrane and adjoining bones and divides into two parts in the sole of the foot to attach to the tarsus. In the non-weight-bearing leg, it produces plantar flexion and supination, and, in the weight-bearing leg, it proximates the heel to the calf. flexor hallucis longus arises on the back of the fibula (i.e. on the lateral side), and its relatively thick muscle belly extends distally down to the flexor retinaculum where it passes over to the medial side to stretch across the sole to the distal phalanx of the first digit. The popliteus is also part of this group, but, with its oblique course across the back of the knee, does not act on the foot ------------------------------ Date: Tue, 7 Jul 2020 06:57:02 -0400 From: "Prayer Miracle" Subject: The Butterfly Effect? The Butterfly Effect? http://7daymiracle.us/pIVovdiWvHuYKf-pxoMlY6s9iC8GB5x-sarnam2sNbbZguY http://7daymiracle.us/1QfYaNlLfyOHBz4bBao08iFei_rv8w0klNHtt6eWe_z2yl8 Communication barriers: Communication barriers are factors that hinder the objectives of a marketing communication. Major communication barriers are: Noise and clutter, consumer apathy, brand parity and weak creative ideas or strategies. Noise is an unrelated sensory stimulus that distracts a consumer from the marketing message (for example, people talking nearby making it hard to hear a radio advertisement). Clutter is the high number and concentration of advertisements presented to a consumer at any time. As attention cannot be divided, there is a limit to how much can be taken in and processed, which means that a strong marketing communication needs to stand out from the clutter and be heard above the noise. Consumer apathy is the tendency of a consumer to avoid marketing communications. The consumer may not be interested, or consider themselves "in the market," and as such attempt to shut out the irrelevant marketing stimuli; this is known as selective attention. Alternatively, a consumer may be "in the market," yet not be aware of the brand or products existence or prevalence. Consumers tend to purchase familiar brands, and will not be inspired to investigate alternatives. One approach marketers use to overcome apathy is to create incentives, such as competitive pricing or loyalty rewards. Brand parity means a brand is not significantly different from its competition. Without a distinct value proposition, consumers do not develop brand preference or associations, and instead purchase purely based on price. This is not ideal, as effective marketing communication increases brand equity. One important objective of marketing communications is to develop a strong, unique brand identity that allows the brand to be positioned separate from its competition. Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context". Marketing strategy: how a business achieves their marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a plan that the business can implement. Marketing Research does not involve a proven order of steps resulting in an ultimate inference. It is a repeated process that requires a broader outlook. At times, projects may require going in-depth and changing the entire process. Let us take the example of Nokia, when they were preparing themselves to compete against the smart phone market. In November 2011, they decided on coming up with something new, especially targeting the youth, who were switching over to the Finnish Smart phones. This switch over required bringing several changes, starting from brand fundamentals to training in-house teams, from targeting to product advancement and from hiring talented marketing people to new innovations ------------------------------ End of alt.music.moxy-fruvous digest V14 #4527 **********************************************