From: owner-alanis-digest@smoe.org (alanis-digest) To: alanis-digest@smoe.org Subject: alanis-digest V2 #107 Reply-To: alanis@smoe.org Sender: owner-alanis-digest@smoe.org Errors-To: owner-alanis-digest@smoe.org Precedence: bulk alanis-digest Saturday, November 10 2001 Volume 02 : Number 107 Today's Subjects: ----------------- [AMFL] about the gap thing ["the *Alanisoholic*" Subject: [AMFL] about the gap thing well I found this article about the gap thing that says that most proceeds from the ad campaign are going to charity...so I guess that's why Alanis is doing it... GAPs US Press Release FOR IMMEDIATE RELEASE GAP LAUNCHES "GIVE YOUR GIFT" HOLIDAY MARKETING CAMPAIGN SAN FRANCISCO, November 9, 2001  Gap today announces the launch of its global Holiday marketing campaign, encouraging customers to "Give Your Gift." Television spots debut in the U.S. on November 18, and feature an array of musical artists, including Alanis Morissette, Sheryl Crow, Shaggy, and Dwight Yoakam, each performing their own inspirational interpretation of the Supertramp song, Give A Little Bit. From Morisette's pure, emphatic style, to the boisterous reggae beats of Shaggy, the personal style of each artist shines through as they perform in the ensemble and solo commercials. An all female ensemble spot features Sheryl Crow, India.Arie, Lisa Lopes and Liz Phair, while an all male grouping highlights Dwight Yoakam, John Rzeznik of the Goo Goo Dolls, Robbie Robertson and Shaggy. A third spot combines the talents of Seal, Alanis Morissette and Macy Gray. "This campaign is about the true meaning of the holidays, about giving and sharing of yourself, said Peter Hempel, executive vice president, Gap marketing. Now more than ever, this message resonates with all of us." According to Hempel, the campaign extends beyond traditional commerce. Gap, the artists and the songwriters came together to give in ways most meaningful to them. The company made a charitable donation on behalf of each of the celebrities featured in the television ads to the charity of their choice. Charities included many different organizations, from women's and children's services and shelters to September 11-related funds. In addition, Gap and Supertramp together donated money to the Uniformed Firefighters Association Widows' and Children's Fund. The campaign includes three 30-second ensemble spots and six special edition solo performances, which will appear in network and spot markets. The spots debut on November 18, and will appear on shows such as West Wing, ER, Ally McBeal, 24, NYPD Blue, The Practice, Alias, X-Files and Boston Public. The commercials also will air in Canada beginning November 22, in the U.K. starting December 1, and in Japan beginning December 3. The Gap holiday campaign also includes print ads featuring a broad range of artists and celebrities, including the cast of the Broadway hit musical, The Producers, the casts of De La Guarda and Merce Cunningham Dance Group, and actors such as Jennifer Jason Leigh, and Kate Capshaw with daughter Jessica. The global, integrated campaign further extends to outdoor, gap.com, and Gap's windows and in-store environment, all unified under the "Give Your Gift" theme. The TV and print campaigns were created in partnership with Boston-based advertising agency Modernista! The spots were directed by Paul Hunter in association with music producer Mike Simpson and HSI Productions. The print campaign was photographed by Christian Witkin and Mario Sorrenti. Since its founding in 1969, Gap has provided its customers with clothes and accessories that enhance personal style. What began as one brand has now expanded to include Gap, GapKids, babyGap and GapBody. In addition, customers in the U.S. can shop the Gap Online Stores at gap.com, gapkids.com and babygap.com. By providing great style and value and taking an innovative approach to all aspects of the shopping experience, Gap has evolved into one of the world's most recognized brands. Gap has stores in the United States, Canada, the United Kingdom, Japan, France, and Germany. xxx peace, love + am Monika the *Alanisoholic* *~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ http://www.geocities.com/hippie_alanism/precious.html http://www.alanis.com ********************************************************************** "you and me we're cut from the same cloth it seems to some we famously get along but you and are strangers to each other cuz you and me: competitive to the bone..." ~Sister Blister~ (Alanis Morissette) ********************************************************************** ICQ: 65805880 AIM: AlanisGirl74 *~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ _________________________________________________________________ Get your FREE download of MSN Explorer at http://explorer.msn.com/intl.asp ____________________________________________________________ To unsubscribe send a message to alanis-request@smoe.org with UNSUBSCRIBE as the body of your message. ------------------------------ End of alanis-digest V2 #107 ****************************